Steven KO, the Chairman and mastermind behind the O’right green life brand, lost his parents to kidney disease and cancer in 2002, the same year in which Hair O’right International Corp. was established. Since then, Steven vowed to take protective measures against exposure to heavy metals and chemical substances, determined to introduce green hair care products to the market. In September 2006, aiming towards becoming a green brand, O’right devoted itself to achieving its mission of keeping people healthy and making the planet we live on an ecofriendly place with the brand vision “It’s O’right”: O symbolizes the beautiful earth we live on, and “O’right” is pronounced as “all right”, which represents the aim to do what is best for the earth.

Small steps can lead to big changes! O’right was named winner for ASRA Sustainability Reporting Award for SME in 2018, Winner of the Paris Sustainability Beauty Awards for Leadership and Packaging, Winner of Pure Global Award for Green Product and Gold Winner at last year’s Green World Awards for Carbon Reduction.

O’right is not just a hair and skin care company, but a brand that is committed to the health and wellness of people, society and earth.