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Corporate Social Responsibility for Competitive Advantage

About the program
Corporate social responsibility has emerged as one of the most critical aspects of managing business in order to be profitable, sustainable and competitive.
This program is designed to assist senior management professionals to develop a strategic understanding of Corporate Social Responsibility including its application to their business. The program offers a seamless overview of all aspects of CSR, providing critical input for leadership thinking.
A key objective of the program is to enable senior leaders to harness CSR to gain competitive advantage. It aims to equip the top management with basic tools to kick- start a CSR program in their own organization.
An eye-opener, this workshop helps you understand the myths and realities of CSR. You will gain a strategic insight into CSR, and how it can help you take your business to the next level of excellence.
At the end of the workshop, you will have gained a management insight into how CSR and good corporate governance can contribute to your business goals of increased profits, enhanced competitiveness, sterling brand equity and corporate reputation.

Benefits of the program
At the end of the program, the participants should be able to articulate their vision of CSR and a relevant framework for initiating the action.

Who should attend this program?
This program is most relevant for senior managers responsible for formulating and implementing corporate responsibility policies and strategies as well as other senior management members including CEOs, Directors, Vice-presidents, General Managers and functional heads.




  • An Introduction to corporate social responsibility
  • Key issues in CSR, sustainability and climate change
  • Why you need to embrace CSR?
  • What are the global trends in CSR?
  • How is CSR relevant to Asia / to your country?
  • What are CSR trends in your industry?
  • Business case for CSR


  • CSR Standards / Code of conduct
  • SA 8000, AA1000, ISO 26000, UN Global Compact Principles, Global Reporting Initiative, WRAP, FLA, Electronics Industry Code of Conduct (EICC), OECD Guidelines for MNCs, Sarbanes Oxley, UNGC Principles etc.
  • Working with CSR standards and guidelines

3. Corporate Social Responsibility and Reputation Risk

  • Corporate reputation value: why protect it?
  • What is corporate reputation risk? Key drivers of reputation risk.
  • Relationship between CSR and reputation risk
  • How to identify and assess your reputation risks?
  • Developing CSR Reputation Risk Matrix
  • How can CSR impact corporate reputation?
  • CSR tools to maximize brand equity and corporate reputation

4. Developing a robust CSR Program

  • Carrying out CSR assessment
  • CSR Benchmarking
  • Formulating CSR Strategy and Plans
  • Developing CSR Goals and Objectives
  • CSR Organization, roles and responsibilities
  • Implementation and Monitoring
  • Effectiveness Verification and Measurement

5. Stakeholder Management

  • The importance of stakeholder engagement
  • How to identify stakeholders?
  • Engagement planning and strategy
  • Effectively managing stakeholder dialogue
  • Building stakeholder trust
  • How to manage stakeholder aspirations and expectations?
  • Measuring stakeholder engagement


  • Importance of workforce responsibility
  • Key workforce responsibility issues in a global economy
  • Restructuring, lay off, closure and outsourcing
  • Strategic benefits of workforce responsibility
  • Becoming “Employer of Choice”



  • CSR and Corporate Reputation
  • Communication with internal and external stakeholders
  • CSR Challenges for corporate communication professionals
  • Why you must communicate CSR?
  • Designing successful CSR Communication campaigns
  • How to manage a CSR crisis
  • Developing effective CSR communication strategy and techniques
  • An overview of CSR Reporting
  • Why is CSR Reporting important
  • CSR Reporting Guidelines / Standards (GRI, AA1000)
  • Developing Reporting model and strategies
  • Developing, producing and distributing annual CSR Report
  • Independent Verification / Review / Assurance of CSR Report
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